They were bulky, inelegant and certain to be sniffed at by the cycling cognoscenti. Why Cowboy? Cast your mind back a few years and the e-bike was mostly the preserve of the elderly, a gentle form of power assistance for some uplift on steeper gradients. All the technical design, industrial detailing and app integration of Cowboy’s earlier electric bikes has been refined and upgraded as well. As well as a standard frame, there’s now a 4 ST model with a step-through frame. But lest you think that Cowboy contains the usual start-up mix of magical thinking and vapourware product, these bicycles are very much in existence.Ĭowboy 4 is, as the name suggests, the fourth iteration of a product that is evolving and improving. Set up in 2017 by Tanguy Goretti and Adrien Roose, the company stood out from the start by having founders from a software background. Brussels-based firm Cowboy’s new Cowboy 4 e-bike bolsters the company’s claim to be at the cutting edge of modern commuting.
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